About

Startups seeking to increase their revenue often face pressing questions such as – have I priced my product or service appropriately? Will the customers be willing to pay a certain price? Would I risk losing customers switching from a freemium to a premium pricing model? Given the nature of these questions, you realise that pricing is not just about mathematics, but also relies extensively on psychology and communication.

 

PriceCon is a 1-day conference aiming at connecting you with pricing experts, startup founders and business leaders to talk about the art of pricing in an engaging and actionable manner. You will get the opportunity to learn how to implement, test and improve the pricing strategy of your own product or service.

 

So, if you’re a startup, a business founder or even a single individual interested in the topic of pricing, our competitive package offers you the opportunity to get direct insight from the leaders themselves.

What to expect from PriceCon 2017

As a Startup…

  • High quality networking opportunities with investors, startup founders, and pricing experts.
  • Learn about different pricing strategies and models via our workshops on pricing topics from the experts.
  • Showcase your product or service to other attendees and investors.
  • Get your own pricing model analysed by pricing experts and investors.
  • And more importantly – broaden your horizon with new perspectives and stories from our international speakers.

As an Investor

  • Networking with and mentoring startup founders. When you’re with us at PriceCon, we want to ensure you get the most out of your valuable time and that means high quality networking opportunities and creating significant connections.
  • As German startup ecosystem continues to expand to newer cities, we bring the opportunity to meet startups from Bonn and nearby regions.

    As a Business

    • Corporates will be able to increase their knowledge base on how startups operate within the pricing ecosystem.
    • Corporates will also be able to learn from startups:
      • the latest innovation in pricing strategies, pricing models and products,
      • discover new avenues to earn high financial returns,
      • access to new customer base.

    Be a Pioneer

    PriceCon is the first of it’s kind. Surprisingly the topic of pricing has never been picked up and put in a format like this. We say it’s time to establish an open exchange on how startups and businesses go about the topic intelligently and effectively creating more value for them.

    Learn & Earn

    Your very business success depends on your pricing. And cashflow is not the only result of it. The way you price – or should we say value – your products and services affects also your branding and reveils how well you understand your customers and market.

    Meet the World

    We see diversity and coming from different cultural and social  backgrounds as a huge blessing for any entrepreneurial venture. Therefore, we’re inviting an international mix of speakers to share their stories and their perspectives with you.

    Speakers

    We gather an interesting mix of international startup and business founders to share their experience. Delivering high-quality content on how they mastered pricing-issues in the context of new business models and fast moving markets.

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    Keynote Speech

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    Consumers don’t always behave the way classical decision theory would predict. Contextual factors, like labels, brands, designs or prices have a strong impact on the value consumers attach to products. In recent years, neuroeconomics has gained a lot of insights into the brain processes underlying consumer choices. In this presentation I want to illustrate how our brain integrates different pieces of product attributes into subjective values and how they are influenced by contextual factor, changing valuation, perception and consumption.

    Prof. Dr. Bernd Weber

    Prof. Dr. Bernd Weber

    Acting Director, Center for Economics and Neuroscience

    Investor’s Panel

    Frank Thelen

    Frank Thelen

    Serial Entrepreneur & Investor

    Katka Letzing

    Katka Letzing

    Head of FinTech Vertical, Kickstart Accelerator

    PriceCon 2017 Speaker Line-Up

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    Bryan Cassady

    Bryan Cassady

    Founder & CEO, Fast Bridge

    Christian Kolodziejczak

    Christian Kolodziejczak

    Head of Pricing Competence Circle, Deutscher Marketing Verband & Senior Consultant, EY Advisory

    Ganesh Muren

    Ganesh Muren

    CEO & Founder, Saora Industries

    Lucian Cramba

    Lucian Cramba

    CEO & Founder, Fast Order App

    Alex Brown

    Alex Brown

    Co-Founder, The Dollar Beard Club

    Britta Muzyk-Tikovsky

    Britta Muzyk-Tikovsky

    Founder & Managing Director, Capscovil

    Jan Dominik Gunkel

    Jan Dominik Gunkel

    Head of SME, wdp GmbH

    Samuel Athlan

    Samuel Athlan

    Product Manager, StarOfService

    Louis-Antoine Muhire

    Louis-Antoine Muhire

    CEO & Founder, Mergims

    Meri Sørgaard

    Meri Sørgaard

    Product Marketing Manager, appear.in

    Philip Huthwaite

    Philip Huthwaite

    Founder & CEO, BlackCurve

    Alexei Chemenda

    Alexei Chemenda

    Co-Founder, MotionLead

    Tickets

    How do you make the most out of PriceCon? Establish new connections, meet international startups, entrepreneurs, investors and business people, acquire new and valuable information about pricing methods and strategies for your own business.

    BUSINESS/CORPORATE

    299/Early Bird*
    • Limited Offer

    • This ticket includes

    • – General access to the event
    • – Front row seating
    • – VIP Dinner with speakers & sponsors………………
    • *refundable (policy read FAQs), service fees may apply

    STARTUP

    99/Early Bird*
    • Limited Offer

    • This ticket includes

    • – General access to the event
    • – Upgrade possibility to VIP Dinner with speakers & sponsors
    • *refundable (policy read FAQs), service fees may apply
    • .
    • .

    Need help finding the right ticket category for you, read the FAQs or email us at info@pricecon.eu.

    Prof. Dr. Bernd Weber – Keynote Speaker PriceCon 2017

    Meet our keynote speaker: Prof. Dr. Bernd Weber   Bio: Bernd Weber is a professor of Neuroeconomics and NeuroImaging and Director of the Center for Economics and Neuroscience at the University of Bonn. He is also running the business Unit NeuroEconomics at the...
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    INTERVIEW /w Lucian Cramba | Pricing your Product for Different Markets

    Lucian Cramba is founder and CEO of Fastorder.app and will be joining us in PriceCon to talk about his experience developing his innovative app Lucian, tell us a few things about yourself, what are you working on and what drives you in life? I was always an optimistic...
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    PriceCon Press Release – Pricing Conference for Startups & Businesses

    Press Release PriceCon, a pricing conference exclusively for startups and businesses   Bonn, 9 June, 2017 - PriceCon, the first of its kind conference on pricing for startups and businesses, will be held in Bonn on June 29th. The conference aims to tap into the...
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    Making your own money – Why investors love a good pricing strategy

    Warren Buffett, billionaire CEO of Berkshire Hathaway , said  - “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business.” Businesses...
    Read More

    10 Steps to Selling Value by Philip Huthwaite

    Selling on value, not price, involves a fine balance of confidence, personal rapport, and doing your homework. It's undoubtedly become more difficult as technology gives consumers greater access to price information and insights into what your competitors are up to –...
    Read More

    INTERVIEW /w Samuel Athlan „Pricing can be higher than previously thought“

    Online Pricing: "Pricing can be higher than previously thought"   Samuel Atlhlan recently joined StarOfService in Paris. Previously, he's founded his own startup and worked in product management for another international company. In this interview Sam talks about...
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    SPEAKER INTRO Christian Kolodziejczak

    Meet our next speaker: Christian Kolodziejczak   Bio: Christian is a perfect fit to speak at PriceCon and here's why: He's filling out two positions, one as the Head of Competence Circle Pricing at the Deutsche Marketing Verband (German Marketing Association) and...
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    SPEAKER INTRO Alexei Chemenda

    Meet our next speaker: Alexei Chemenda   Bio: Alexei has graduated from EPITA - as a software engineer - but he is now fully focused on growing his business in the US. Alexei is the co-founder of MotionLead, a YC-backed ad-tech company. In May 2015, MotionLead...
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    PREVIEW/ Alex Brown „We disrupted the market based on price!“

    Alex Brown, co-founder of Dollar Beard Club, gives us a sneak preview on his upcoming talk at PriceCon 2017. His and Chris Stoikos' start-up achieved $10.5 million revenue in its first year of operation, using disruptive pricing strategies and great marketing and...
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    GREETING from Victoria Appelbe „Bonn is a vibrant cultural and business centre“

    Victoria Appelbe is welcoming PriceCon attendees to the vibrant and historical city of Bonn Bonn is a vibrant cultural and business centre with a diverse international community, 19 UN organisations, excellent scientific institutions, a strong business base and a high...
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    Partners

    Proudly sponsored by

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    Host Partner of PriceCon 2017

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    Deutsche Telekom

    Sponsoring Partners

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    High-Tech Gründerfonds
    hub:raum
    DWNRW
    Wirtschaftsförderung Bonn

    Ecosystem Partners

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    Web_De_Cologne_
    Kickstart Accelerator
    Startplatz
    Rotonda Business Club
    Digital Hub Region Bonn
    Corporate Startup Summit

    Media Partners

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    Social Gekko
    betahaus
    Startup Valley
    Startupradio
    Fuer-Gruender
    Silicon Luxembourg
    Netzpiloten
    Capscovil
    NEST Digital Agency
    Venture Capital Magazin
    Diversity Natives

    Speaker Partners

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    appear.in
    Dollar Beard Club
    Mergims

    Want to become part of PriceCon?

    Apply For Partnership Now !

    Contact

    Please get back to us with any questions, press or business inquiries you may have. We’re very open to new ideas and ways of improving ourselves and our service! 

    This is how you can reach us:

    Email info@pricecon.eu

    Facebook www.facebook.com/ThisIsPriceCon

    Twitter www.twitter.com/ThisIsPriceCon

    Where & Why

    Bonn probably doesn’t strike you as a startup hot-spot just yet. But with it’s diverse, international background, high level of education, corporate variety and transportation infrastructure it has many ingredients to become one. On top there’s a vibrant startup community growing steadily and organicaly over the last years.

    These local efforts have to be seen in the context of whole North Rhine-Westphalia where both private and public money is being invested heavily to keep up with the fast pace of entrepreneurial infrastructure demands.

    We believe this is the perfect place to kick off the first ever PriceCon event. We’re looking forward to hosting you here!

    Bonn is a vibrant cultural and business centre with a diverse international community, 19 UN organisations, excellent scientific institutions, a strong business base and a high quality of life. The city´s start-up scene is developing well, driven by a new generation of entrepreneurs with outstanding know-how in fields such as digital transformation and healthcare. The PriceCon offers an excellent platform for corporates, SMEs and start-ups to learn from each other in the crucial area of pricing.

    We encourage PriceCon attendees to take the opportunity to enjoy Bonn, with its beautiful location on the Rhine, its historic city centre and Beethoven’s birthplace in the Bonngasse. The Romanesque cathedral with its 900-year old cloister, the rococo-style Old Town Hall, the Electoral Palace – now home to the University of Bonn – and the imposing Wilhelminian-style buildings all form a magnificent backdrop for a stroll around the city. Music-lovers are already looking forward to 2020, when Bonn will celebrate the 250th anniversary of Beethoven´s birth.

    We wish you a pleasant stay and an inspiring conference in Bonn!

    Victoria Appelbe

    Director of the Office for Economic Development, Property and Tourism, City of Bonn

    Event Location: Deutsche Telekom Forum, Landgrabenweg 151, 53227 Bonn

    Deutsche Telekom Forum (Event Location)

    Team

    Cedric Teichmann

    Cedric Teichmann

    Founder

    Raghu Vinod

    Raghu Vinod

    Francis Oghuma

    Francis Oghuma

    Simon Hecht

    Simon Hecht