Pricing Strategies for STARTUPS

#PriceCon – June 29, 2017 – Bonn

Reserve your seat !

About

PriceCon is a 1-day pricing conference exploring new ways of building sustainable digital business models by applying successful monetization strategies & pricing techniques. .

We want to explore what makes a business model both successful and sustainable. One thing is for sure, it has to be able to exchange value for money. And for that it needs the right price tag. So, how hard can it be?

We believe the challenge of finding the right price tag for your product or service to be very real. Businesses struggle with it, from the young startups to the well established businesses.

How do you adapt and stay on top of today’s fast moving, digital markets? How do you successfully shift from freemium to premium? How to make sure your brand value is represented? Or what if your market doesn’t really exist yet?

In a 1-day event we’re bringing together international startup & business founders and pricing experts to let them talk about how they faced the challenges and what made them successful. Unlike other formats these people have accomplished what they’re teaching and speak from real-life experience.

This conference is aiming to be as engaging and actionable as possible! We offer you to choose from different keynotes, workshops and other sessions to pick exactly what’s most valuable for you.

So, if you’re a startup, a business founder or even a single individual interested in the topic of pricing, our competitive package offers you the opportunity to get direct insight from the leaders themselves

Be a Pioneer

PriceCon is the first of it’s kind. Surprisingly the topic of pricing has never been picked up and put in a format like this. We say it’s time to establish an open exchange on how startups and businesses go about the topic intelligently and effectively creating more value for them.

Learn & Earn

Your very business success depends on your pricing. And cashflow is not the only result of it. The way you price – or should we say value – your products and services affects also your branding and reveils how well you understand your customers and market.

Meet the World

We see diversity and coming from different cultural and social  backgrounds as a huge blessing for any entrepreneurial venture. Therefore, we’re inviting an international mix of speakers to share their stories and their perspectives with you.

Speakers

We gather an interesting mix of international startup and business founders to share their experience. Delivering high-quality content on how they mastered pricing-issues in the context of new business models and fast moving markets.

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Alexei Chemenda

Alexei Chemenda

Co-Founder, MotionLead

Christian Kolodziejczak

Christian Kolodziejczak

Head of Pricing Competence Circle, Deutscher Marketing Verband & Senior Consultant, EY Advisory

Ganesh Muren

Ganesh Muren

CEO & Founder, Saora Industries

Lucian Cramba

Lucian Cramba

CEO & Founder, Fast Order App

Ingrid Ødegaard

Ingrid Ødegaard

Co-founder & Product Development Manager, appear.in

Meri Sørgaard

Meri Sørgaard

Product Marketing Manager, appear.in

Chris Stoikos

Chris Stoikos

Co-Founder & CEO, The Dollar Beard Club

Alex Brown

Alex Brown

Co-Founder, The Dollar Beard Club

Britta Muzyk-Tikovsky

Britta Muzyk-Tikovsky

Founder & Managing Director, Capscovil

Jan Dominik Gunkel

Jan Dominik Gunkel

Head of SME, wdp GmbH

Samuel Athlan

Samuel Athlan

Product Manager, Adikteev

Louis-Antoine Muhire

Louis-Antoine Muhire

CEO & Founder, Mergims

Tickets

How do you make the most out of PriceCon? Establish new connections, meet international startups, entrepreneurs, investors and business people, acquire new and valuable information about pricing methods and strategies for your own business.

BUSINESS/CORPORATE

299/Early Bird*
  • Limited Offer

  • This ticket includes

  • – General access to the event
  • – Front row seating
  • – VIP Dinner with speakers & sponsors………………
  • *refundable (policy read FAQs), service fees may apply

STARTUP

99/Early Bird*
  • Limited Offer

  • This ticket includes

  • – General access to the event
  • – Upgrade possibility to VIP Dinner with speakers & sponsors
  • *refundable (policy read FAQs), service fees may apply
  • .
  • .

Need help finding the right ticket category for you, read the FAQs or email us at info@pricecon.eu.

10 Steps to Selling Value by Philip Huthwaite

Selling on value, not price, involves a fine balance of confidence, personal rapport, and doing your homework. It's undoubtedly become more difficult as technology gives consumers greater access to price information and insights into what your competitors are up to –...
Read More

INTERVIEW /w Samuel Athlan „Pricing can be higher than previously thought“

Online Pricing: "Pricing can be higher than previously thought"   Samuel Atlhlan recently joined StarOfService in Paris. Previously, he's founded his own startup and worked in product management for another international company. In this interview Sam talks about...
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SPEAKER INTRO Christian Kolodziejczak

Meet our next speaker: Christian Kolodziejczak   Bio: Christian is a perfect fit to speak at PriceCon and here's why: He's filling out two positions, one as the Head of Competence Circle Pricing at the Deutsche Marketing Verband (German Marketing Association) and...
Read More

SPEAKER INTRO Alexei Chemenda

Meet our next speaker: Alexei Chemenda   Bio: Alexei has graduated from EPITA - as a software engineer - but he is now fully focused on growing his business in the US. Alexei is the co-founder of MotionLead, a YC-backed ad-tech company. In May 2015, MotionLead...
Read More

PRESS INFORMATION UPDATE „PriceCon exploring pricing strategies for entrepreneurs“

“PriceCon” event coming to Bonn: Exploring pricing & monetization strategies for entrepreneurs For one day attendees and renowned speakers exchange on how startups and businesses can build sustainable business models by applying successful pricing techniques &...
Read More

PREVIEW/ Alex Brown „We disrupted the market based on price!“

Alex Brown, co-founder of Dollar Beard Club, gives us a sneak preview on his upcoming talk at PriceCon 2017. His and Chris Stoikos' start-up achieved $10.5 million revenue in its first year of operation, using disruptive pricing strategies and great marketing and...
Read More

GREETING from Victoria Appelbe „Bonn is a vibrant cultural and business centre“

Victoria Appelbe is welcoming PriceCon attendees to the vibrant and historical city of Bonn Bonn is a vibrant cultural and business centre with a diverse international community, 19 UN organisations, excellent scientific institutions, a strong business base and a high...
Read More

INTERVIEW w/ Jan Dominik Gunkel „Angebote so zuschneiden, dass man daran verdient“

Preispsychologie: „Erste Ansätze für Behavioral Pricing sind schnell gefunden“ Dominik Gunkel berät mit seinem Wissen über Behavioral Pricing mittelständische Unternehmen – auch in Sachen Digitalisierung. Im Interview verrät er, was ihn PriceCon-Besucher auf jeden...
Read More

INTERVIEW w/ Ganesh Muren „Pricing is not just putting a price on what we sell“

"I learned that pricing is not just putting a price on what we sell"   Interviewing Ganesh Muren, a true social entrepreneur from Malaysia and speaker at 2017 PriceCon.   Let's keep it short and simple – who are you and what company do you work for? I am...
Read More

SPEAKER INTRO Ganesh Muren

Meet our next speaker: Ganesh Muren   Bio: With Saora Industries Ganesh - a true social entrepreneur - looks into bringing affordable high impact technological solutions to rural and marginalized communities. His Solar Powered Water Purification can deliver clean...
Read More

Partners

Proudly sponsored by

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Host Partner of PriceCon 2017

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Deutsche Telekom

Sponsoring Partners

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High-Tech Gründerfonds
hub:raum
DWNRW
Wirtschaftsförderung Bonn

Ecosystem Partners

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Web_De_Cologne_
Startplatz

Media Partners

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Social Gekko
betahaus
Startup Valley
Startupradio
Fuer-Gruender
Silicon Luxembourg
Netzpiloten
Capscovil
NEST Digital Agency
Venture Capital Magazin
Diversity Natives

Speaker Partners

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appear.in
Dollar Beard Club
Mergims

Want to become part of PriceCon?

Apply For Partnership Now !

Contact

Please get back to us with any questions, press or business inquiries you may have. We’re very open to new ideas and ways of improving ourselves and our service! 

This is how you can reach us:

Email info@pricecon.eu

Facebook www.facebook.com/ThisIsPriceCon

Twitter www.twitter.com/ThisIsPriceCon

Where & Why

Bonn probably doesn’t strike you as a startup hot-spot just yet. But with it’s diverse, international background, high level of education, corporate variety and transportation infrastructure it has many ingredients to become one. On top there’s a vibrant startup community growing steadily and organicaly over the last years.

These local efforts have to be seen in the context of whole North Rhine-Westphalia where both private and public money is being invested heavily to keep up with the fast pace of entrepreneurial infrastructure demands.

We believe this is the perfect place to kick off the first ever PriceCon event. We’re looking forward to hosting you here!

Bonn is a vibrant cultural and business centre with a diverse international community, 19 UN organisations, excellent scientific institutions, a strong business base and a high quality of life. The city´s start-up scene is developing well, driven by a new generation of entrepreneurs with outstanding know-how in fields such as digital transformation and healthcare. The PriceCon offers an excellent platform for corporates, SMEs and start-ups to learn from each other in the crucial area of pricing.

We encourage PriceCon attendees to take the opportunity to enjoy Bonn, with its beautiful location on the Rhine, its historic city centre and Beethoven’s birthplace in the Bonngasse. The Romanesque cathedral with its 900-year old cloister, the rococo-style Old Town Hall, the Electoral Palace – now home to the University of Bonn – and the imposing Wilhelminian-style buildings all form a magnificent backdrop for a stroll around the city. Music-lovers are already looking forward to 2020, when Bonn will celebrate the 250th anniversary of Beethoven´s birth.

We wish you a pleasant stay and an inspiring conference in Bonn!

Victoria Appelbe

Director of the Office for Economic Development, Property and Tourism, City of Bonn

Event Location: Deutsche Telekom Headquarters, Friedrich-Ebert-Alle 140, 53113 Bonn

Deutsche Telekom Headquarters (Event Location)

Team

Cedric Teichmann

Cedric Teichmann

Founder

Raghu Vinod

Raghu Vinod

Francis Oghuma

Francis Oghuma

Simon Hecht

Simon Hecht