Meet our keynote speaker: Prof. Dr. Bernd Weber
Bernd Weber is a professor of Neuroeconomics and NeuroImaging and Director of the Center for Economics and Neuroscience at the University of Bonn. He is also running the business Unit NeuroEconomics at the Life&Brain Company, which bridges academic research and commercial applications. His main interest is human decision making with a focus on consumer behavior, which he investigates at the interface of neuroscience, psychology and economics.
Consumer behave not always the way classical decision theory would predict. Contextual factors, like labels, brands, designs or prices have a strong impact on the value consumers attach to products. In recent years, neuroeconomics has gained a lot of insights into the brain processes underlying consumer choices. In this presentation I want to illustrate how our brain integrates different pieces of product attributes into subjective values and how they are influenced by contextual factor, changing valuation, perception and consumption.
Meet Bernd at PriceCon 2017